TRTomas RainboltFrontend + Product

Senior lead frontend developer & Head of UI/UX

Tomas
Rainbolt

I design the systems behind products people can actually use.

Connecting product direction, interface craft, and frontend architecture to ship clear, scalable experiences.

PopHops campaign builder in dark mode
Builder system / dark workspace
PopHops campaign dashboard with setup progress and publish controls
Frontend architecture / operational clarity
Media-rich PopHops mobile pass for Redwood Cider and Ale Weekend
Mobile experience / shipped state

Decision log

A look at key product decisions and what they changed.

01

Constraint

Complexity was crossing surfaces.

Campaign structure, content, publishing, and device behavior had to stay aligned without flattening each experience.

02

Intervention

One system, multiple expressions.

Shared contracts and deliberate interface patterns connected the builder, API, public web, and mobile product.

03

Shipped result

Clearer work at every layer.

Operators get a more legible workflow and the end experience stays fast, focused, and recognizably intentional.

Experience trace / 2016—Now

A decade of systems becoming products.

Open the experience archive
  1. 012016—2018Orchard Labs

    Conversion foundation

  2. 022018—2019Freeway Commerce

    Commerce systems

  3. 032019—2020Station Casinos

    High-traffic performance

  4. 042020—2021Streamline Media

    Experimentation systems

  5. 052021—2024Bandwango

    Design leadership

  6. 062025—NowPopHops

    Product architecture

Selected work / three connected surfaces

The interface is only as good as the system underneath it.